Once upon a time all taxis were black. The chequered taxi on the right advertises a hotel chain. The blue cab sports the badge of the richest football club in the world, Manchester City and, inevitably, their current sponsor. City are 2012 Premier League winners and 2011 FA Cup winners.
Like it or not, the name of Manchester is often synonymous worldwide with football. Sadly the past 20 years have seen club football at the top level in England sell its soul to the highest bidders. Triumphs now can only be hollow.
Author and City fan Colin Shindler wrote a popular book "Manchester United ruined my life" - a tale in part of the frustrations over the marketing machine that Manchester United had become. His new book "Manchester City ruined my life" is more poignant, tracing the latest rise of City who sadly could only achieve success by emulating the model of United, and other big business clubs.
Big money required for football success, which is not guaranteed! But big money also requires bigger money to keep that success going. Also a big man to run things properly, only Man U have that for the long term. Big problems for many clubs soon.....
ReplyDeleteColourful taxis are a good thing, but some appear to tacky for me, it has to be done well to get a message across and remain in the memory.
You mean the ubiquitous "black cab" isn't black anymore?? Wow! And Chrissy, it isn't just football, all pro sport has gone that way.
ReplyDeleteWhere's the Spice Girls....ha ha! (Hope you saw the closing ceremony, otherwise you won't have a clue what I am on about.)
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