The recycling bin on Dulcie Street with a Kaleidoscope effect
DS Smith Recycling are the largest cardboard and paper recycling company in Europe and one of the leading waste management companies in the UK. Their customers include two ethical and empowering organisations- The Co-operative Group and the Guardian, as well as harbingers of waste such as the Ministry of Defence, Tesco and Marks and Spencer. But I am prepared to concede that all waste is equal and responsible for climate change.
The statistics are so vast that they are hard to take in, but DS Smith Recycling recover circa 2.4 million tonnes of material in the UK and 5.4 million tonnes across Europe every year. In addition to this, they divert 250,000 tonnes of waste (which otherwise would appalingly be landfill-bound) to alternative technologies; all forming part of the recycling loop which results with ready-to-use packaging.
As individuals and through government legislation we should all reuse, repair, reuse, recycle far, far more than we do (climate change is the proof of what happens otherwise). Maybe take a leaf out of Mumbai-based designers Nishant Jethi and Aalap Deasi. They have developed a psychedelic public trash bin that rewards people for properly disposing of their waste by displaying kaleidoscope patterns. Named the Cleanoscope, the eco-friendly bin shows that cleanliness creates beauty by making waste disposal creative.